About
I led the Scandinavian marketing initiatives to strengthen brand visibility across Sweden, Denmark, and Norway, working closely with HQ to localise campaigns, digital presence, and sales support in a regulated MedTech environment.
ewimeds is a Germany-based medtech company with subsidiaries across Europe,
specializing in products drainage products for pleural effusions and ascites. The focus is on patient safety and improving the quality of life.
ewiApp Sweden
Working closely with internal nurses and sales teams, I helped map the Swedish patient journey and key user needs. Based on this, I collaborated with the German app development team to adapt a patient app for the Swedish market — enabling patients to log drainage experiences, access training videos, order products, and receive direct support. My role focused on translating user needs into clear requirements aligned with technical possibilities.
First ewimed Webinar
I led Ewimed’s first international webinar initiative from strategy through execution, coordinating cross-functionally with marketing teams, international stakeholders, and medical experts. Developed and managed content for the landing page, registration experience, and promotional campaign. The webinar attracted over 200 registrations from 9 countries, increasing brand visibility and engagement throughout the campaign lifecycle. The initiative also drove growth in social media followers and newsletter subscriptions while generating new business leads for the international sales team. View landing page