Branding
Creating strong brands that reflect the internal purpose. It’s the inner fire that gives life to the core of your company’s meaning.
Marketing
Translating the brand into clear communication that resonates with the right audience. Using the right channels, messages, and touchpoints.
Strategy
Defining a clear plan that aligns brand and marketing execution, ensuring consistency, focus, and purposeful action over time.
the last 16 years in Europe
Highlights
- Strong life sciences marketing background (CROs, medtech, tech).
- Experience across global + Nordic regional markets.
- Balance of strategy (branding, marketing, project management) and hands-on execution (design, content, SEO, events).
- Solid mastery in a wide range of skills: Adobe Creative Cloud, analytics tools, digital marketing, & Office 365.
Selected work
Different projects in pharma, medTech & asset management industries
Coming soon…
ewimed
Coming soon…
CMI – International Medical Center
Coming soon…
LINK Medical Intranet
Testimonials
I’ve had the opportunity to work with inspiring leaders and companies. There is a genuine satisfaction when a project comes to life with clarity and purpose — when the why is clear, the how naturally comes into place.
Throughout our collaboration, Claudia consistently demonstrated a high level of energy, commitment, and professionalism. She was easy to work with and had a clear ability to present ideas and solutions in a way that made decision-making both natural and straightforward. In addition, she developed high-quality marketing materials, always using the appropriate tone to communicate clearly, credibly, and professionally with our customers.
It was a great pleasure working with Claudia, and I can warmly and confidently recommend her.
Letter of Recommendation – Claudia Wennberg
I had the pleasure of working with Claudia Wennberg at Link Medical from November 2018 to July 2023. During this period, we collaborated closely on two major rebranding initiatives, ultimately resulting in the company’s current brand identity.
Claudia played a central role in the development of our marketing strategy, including defining language and tone of voice, the structure and design of a new corporate website, and the establishment of internal communication solutions through a SharePoint intranet. She contributed strong professional expertise and numerous innovative ideas, which helped make complex development processes both efficient and successful.
Throughout our collaboration, Claudia consistently demonstrated a high level of energy, commitment, and professionalism. She was easy to work with and had a clear ability to present ideas and solutions in a way that made decision-making both natural and straightforward. In addition, she developed high-quality marketing materials, always using the appropriate tone to communicate clearly, credibly, and professionally with our customers.
It was a great pleasure working with Claudia, and I can warmly and confidently recommend her.
Dr. Ola Gudmundsen, former CEO, LINK Medical
Former owner and CEO of LINK Medical
Claudia and I collaborated on multiple projects, first through PCG Clinical Services and later at LINK Medical. From published articles to industry events and webinars, she consistently demonstrated strong professionalism, reliability, and excellent project management skills. She is detail-oriented, creative, and technically skilled.
Gunnar Danielsson
Former GCP inspector and regulatory expert
Questions or ideas? Let’s chat!
In person or virtually:.
About
With extensive experience shaping and leading brand and marketing work, I collaborate closely with business leaders to define strategic brand direction and bring it to life. My work spans brand vision, guidelines, and execution, from identity systems and digital experiences to events, campaigns, and sales enablement, always with a focus on clarity, consistency, and long-term impact.
I like to uncover and articulate the strengths that already exist within organisations.
Especially within the Nordic life science industry, companies often hold deep knowledge and expertise that is not clearly articulated. Highly skilled experts tend to be humble and focused on their work rather than on expressing the value they create. My role is to listen closely, ask the right questions, and build the trust that allows this expertise to surface, translating complex knowledge into clear, credible branding aligned with the company’s purpose and supported by a strong marketing strategy.
Aligning Brand Marketing & Strategy
Inspired by Gunnar Danielsson’s talks, he often mentioned a version of this: “Management is doing things right; leadership is doing the right things.”
— Peter Drucker
Phone
+46 727 14 5300
Email Address
claudia@oledesign.com
Location
Physically in Uppsala Sweden, with global reach